Welcome back!

smiling-phone2… No, not Indians. Actually …

… newsletter publishers!

Well - “always” is probably too strong a word. But there was a time, back in the late 1970s and early 1980s, when I was just blown away by people who could publish their own newsletter. I wished, I wished, I wished I could do it. But I couldn’t.

I was driving a bus back then. Writing and publishing and mailing out a newsletter cost a lot of money. It meant you had to have ideas - which I had. It also meant you needed some pretty expensive technology - which was way out of reach for me.

This was certainly all true as recently as 20 years ago. Today? Anybody can publish their own newsletter, and the cost is close to zero. The technology is readily available. The learning curve is so easy, anyone can master it.

So a wish that was financially impossible for me just two decades ago is now a standard in business. Anybody who wants to publish their own newsletter can do it, at very little cost.

And I believe they should.

“Getting better” is a crucial part of trust-building, especially in this age of rapidly-changing technology. Part of your gameplan to increase trust with your stakeholders MUST be a daily “training session”, designed to get you better at some aspect of life or business.

Not sure? Well, look at it from YOUR viewpoint. Let’s say you are making a choice between 2 possible mentors. You notice that one is a pretty good talker, decent & productive writer, and he also is serviceable with podcasts and can effectively create and present video.

The other is a good talker … but none of the rest is apparent.

Who do you choose? Barring other evaluation, it’s pretty obvious which one has done the work to get better. Don’t you trust them more because of this? Don’t you trust them more to be able to teach you what you need to know, for you to be successful?

I’ll bet you do.

Heck … there are people out there who are very good just at marketing by cell phone. They have spent time learning and doing, and they have found the resources to constantly update their skills. I’ll bet a LOT of people would love to get good at marketing by cell phone. And if they were looking to choose a mentor or vendor or connection, they would have much more faith and trust in a person who could teach them a skill they thought would be really valuable to them.

So the message is … get better. Learn technology. Set aside time every day to learn and get better at some of the most useful technologies around these days. Upgrading your skills will gain you the trust of a LOT of people.

Take care,

Richard Dennis

If you enjoyed this post, make sure you subscribe to my RSS feed!

Like this post? Subscribe to my RSS feed and get loads more!