Personalization And Trust
Welcome back!
Richard Dennis
If someone has proof that you have heard them, then they know you have actually listened to them. Their trust for you increases dramatically, because most individuals don’t listen to them. Businesses? Fuhgeddaboutit!
But today’s technology allows you to do some pretty incredible things that PROVE you have been listening.
Do you know you can get personalized M&Ms? You could throw a party for a friend and serve M&Ms personalized with their photo. Might that make an impression on your friend? It might. And if they saw it as proof that you searched to find a unique way to honor their friendship, might you be more favorably inclined towards M&Ms? You might be. More trust.
You can custom design a lot more than T-shirts these days. Sneakers, for instance. Jewelry (BlueNile.com). Perfume (MyDNAFragrance.com). Postage stamps (Stamps.com). Everyone takes pride in being unique in certain ways. The more you can help them express that individuality, the stronger the relationship they’ll build with you … the more they will trust you.
You can go to crushpadwine.com and create your own wine. You won’t stomp the grapes, but you will select them, along with a choice of production processes, and, of course, the packaging.
There was a time when the cost of personalized products was prohibitive for most people. Not today. The technology has brought the cost way down. And you can create an effect worth way more than the expense.
Today, you can mix styles & colors to create your own Reeboks. Within the next few months, you’ll be able to put your own photo into the design. Sure, they will cost more. But what is the effect worth? To many people, that expression of individuality is worth many times the cost.
And if you can help others really send that message of indivuality that means so much to them, how will that translate in their trust for you, their loyalty for you?
Good questions to ponder, considering December 25th is only 4 weeks away.
I appreciate you!
Richard Dennis
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2 comments
Phil Tanny on November 29, 2008 at 5:19 pm
Richard, if you don’t already have it, you may wish to get this book, it seems right up your alley.
http://www.wordofmouthbook.com/
I have it, and love it. It’s all about building trust, and building buzz. It’s one of the few marketing books whose core philosophy really resonated with me. They’re earned my trust, and my word of mouth buzz.
Richard on December 9, 2008 at 4:10 pm
Phil,
Thanks for the resource. Always looking for good ideas … I will order it.
Take care,
Richard